The launch will be supported with a television advertising campaign in the UK, beginning on May 4. Gabi Campos, MD of Dragonfish, said: "The online bingo market in the UK is continuing to grow, and there remains opportunities for exciting brands to obtain significant market share."
Derek Morran, CEO of Bingo Hollywood, said: "We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment."