Second French deal for PartyGaming
The business-to-business deal will see the two companies co-operate to create a new online casino branded under the LuckyJeux moniker that will join PartyGaming’s French poker network, which is also set to include PartyPoker.fr. Once operational, Gibraltar-based PartyGaming revealed that its network would see French players benefit from a shared player liquidity pool operating on a single platform.
“AB Groupe is a first-rate addition to our French poker network and is consistent with our stated strategy of combining business-to-consumer and business-to-business offerings in newly regulated markets,” said Jim Ryan, Chief Executive Officer for PartyGaming. “Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening and are excited about our prospects.”
AB Groupe has approximately 52 million subscribers and offers 15 paying channels in France and other French-speaking countries such as Belgium including RTL9, AB1 and AB Moteurs. It stated that the new LuckyJeux poker service would be ‘extensively promoted’ on-air and online across its network.
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