France Pari goes B2B ahead of market liberalisation

Under the white label agreement with France Pari, Itechsoft Game will expand its poker offering to include a free to play sports betting product, set for launch at the end of this month. France Pari will offer its sports betting expertise and services to the company.

Itechsoft Game will also use France Pari to submit an application for a sports betting license with the French regulatory authority Autorité de Régulation des Jeux En Ligne (ARJEL).

Hervé Schlosser, CEO of France Pari, said that this first agreement is an “acknowledgement” of the technological expertise acquired by the company since its launch almost 2 years ago. “It allows the company to be present in B2C via its co-branding strategy, but also in the B2B market, with the objective to maximise its future profitability,” Schlosser said.

In order to comply with existing French law, France Pari currently operates under a free to play model, offering players virtual tokens which can be used to bet on a variety of sports for a chance to win prizes. Earlier this year the company signed a two and a half year sponsorship deal with top French football club RC Lens, beginning in the 2010/11 season.