Kerzner International announced the appointment of new Chief Marketing Officer

Bruce Himelstein has an award-winning career with over 30 years of experience in the luxury hospitality industry. He most recently garnered success as the Corporate Senior Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company where he spent 7 years leading its marketing campaigns to re-stimulate and grow the brand. Himelstein will be based in the Company’s Plantation, Florida offices and will report directly to Sol Kerzner, the Company’s Chairman and Chief Executive Officer.

“Bruce brings a wealth of sales, marketing and award-winning experience to Kerzner, and I feel very fortunate that he will be joining our team to continue our tradition of excellence and leadership in the luxury resort industry,” said Kerzner.

In his new role, Himelstein will be responsible for the global marketing strategy for the company, including the overall strategic sales, marketing, revenue management, e-commerce, public relations, promotions and brand management for all Kerzner brands. Himelstein will also be closely involved with the overall strategic planning for the company.

“Kerzner is truly dynamic in its field of luxury destinations and I am looking forward to successfully and creatively enhancing the company’s brand. I am delighted to join Sol Kerzner’s team and cannot wait to see what this new opportunity will bring,” said Himelstein.

Himelstein received a degree in communications from the State University of New York at Geneseo and has earned multiple awards and recognition including being the past global chairman of Hospitality Sales and Marketing Association International (HSMAI).