LVS has delivered its Advanced Gaming Platform to enable FDJ to offer fixed odds sports betting online, as well as through FDJ's 26,700 retail terminals once the French online sports betting market opens during 2010.
LVS founder and CEO Simon Ordish said he was pleased "that FDJ, the second largest lottery in the world, have been willing to work with a relatively small company such as ourselves” and that the company will now seek similar contracts in emerging markets as regulation progresses.
Ordish said: “It has been a challenge to meet the requirements of such a big operator and there has been a lot of learning to do on both sides [but] gives us the platform to move forward into other markets.”
As reported on EGRMagazine.com, Paddy Power recently signed a B2B deal to provide French horse racing monopoly Pari Mutuel Urbain (PMU), French other monopoly provider, with fixed-odds risk management and pricing tools following PMU having revealed it would offer fixed odds sports betting into the French market when this opens during 2010.