City of Dreams unveils 2010 grand plan
Running from January to March, the 'Let's Get Lucky' campaign features lucky draws and casino games that hands out cash prizes, above-the-line and out-of-home advertising in Hong Kong, Macau and China, as well as the launch of courtesy coaches and 'Lucky Angels' to enhance visitors' overall experience.
This campaign is the first step of City of Dream's 2010 marketing push. The casino aims to aggressively grow its market share this year - with significant investment in marketing campaigns and new attractions, including the world's largest water-based show - 'The House of Dancing Water' from Franco Dragone Entertainment Group.
Representatives from Fleishman-Hillard, PR agency for City of Dreams, said the casino had enjoyed an incredible launch in June 2009 in spite of a very difficult economic environment and is seeing a growth in number of visitors over the 2010 new year weekend.
Omnicom agencies handle the bulk of marketing communications for City of Dream from Hong Kong, with its agency DDB, PHD and Fleishman-Hillard overseeing creative, media and PR accounts respectively. M&C Saatchi is also on the company's creative roster.
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