British poker boom stagnates
The report predicted that total incomes for UK operators this year would reach us$ 409 million, a drop of 7 % year-on-year, while globally growth would hit 12 % with overall earnings of us$ 6.1 billion by 2012. Mintel revealed that the easing of anti-gambling legislation in Europe and the USA could assist worldwide growth.
According to its research, Mintel revealed that a large proportion of UK-based players are taking part at the tables less often with the average annual spend per player dropping from us$ 571 in 2007 to us$ 465.6 this year. “Around a third of poker players now play less often or for lower stakes because of the economic downturn,” said Matt King, Senior Leisure Analyst for Mintel.
“Rakeback promotions, for one thing, are minimising margins and this shows the emphasis is on customer numbers, not the profit generated per customer. Lack of time is another factor impacting on play possibly suggesting work pressures in the current recession are having a toll on players' free time.”
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