Apex Gaming branches out in South America

Apex Gaming Europe has come a long way since its incorporation back in 2003. The company’s founder, Johannes Weissengruber, had already gained several years of experience in the gaming market and had very specific ideas and values on how to enhance player experience. This led to the foundation of the company and a clear focus on player value and needs has paid off handsomely with over 45,000 slot machines in operation throughout Europe.

The product range has grown from Multi Magic I to the Multi Magic II, Multi Magic III, Multi Magic IV and Magic Fruits. Each platform offers ten tried and tested games. It is the stated company philosophy that only successful games are integrated into the multi-game platform. Therefore, each game is tested on a single platform first.

Only the successful games are then integrated into the multi-game platform. These are then available as both slimline upright slots or as slant-tops. The new jackpot system brings offers real 3D animation. Furthermore, Apex Gaming offers a complete range of casino equipment, including software and hardware for the reception, cash desk with casino accounting, table management with touchpad, control board, video control for each table and the entire casino.

Apex Gaming has also introduced a brand new electronic table game into the market – the LS-08 Electronic Quikker and Poker Table. This electronic table game is unique with its combination of Texas Hold’Em and Quikker. Quikker is a quick and easy card game to play. Quikker is played on common Black Jack table, with the special Quikker cover and one (to six) 52-card decks. The dealer draws two cards. The goal is to guess what these cards are before they are turned over. The player can bet on both cards or on one card only. This unique game offers potentially high winnings to lucky players.

The success of Apex Gaming is based on a fundamental understanding on player needs, the willingness to focus and invest on new game potentials and an explicit focus on product quality. The continue demand within Europe underlines the correct company focus. It is therefore only natural that the South American gaming market should benefit from the real value that Apex Gaming is bringing to the market.

The company founder and Managing Director, Johannes Weissengruber, explains: “We have real value and innovation prowess to offer the South American gaming market. The feedback has been excellent. We experienced this first hand when during the SAGSE exhibition in Argentina”.

Indeed this was the first time that Apex Gaming exhibited at the SAGSE exhibition in Argentina. The feedback was so good that Apex Gaming has already reserved its stand for 2010. The wide-spread interest in the Apex Gaming product range throughout the South American continent has set the scene for a long-standing presence of Apex Gaming. The company has underlined its commitment to the South American market in that it will be exhibiting next May at the ELA in Mexico for the first time.

Weissengruber points out, “The interest in our products is growing from day to day. Already we have established first business relationships in Uruguay, Chile, Argentina and Brazil. Our product and on-line gaming combination is creating much interest”.

Apex Gaming will be exhibiting at both the SAGSE in Argentina and the ELA in Mexico in 2010.