Aristocrat presented its latest developments for Viridian GEN7 in Argentina

What products did you present in SAGSE Buenos Aires?
We presented our latest games dor the machina and gaming platform Viridian GEN7, as well as games of the machina and platform MAV500 MKVI in Spanish and the mechanical reel machine MAVStepper. Some of the new titles for Viridian GEN7 include Kick’n Ass, Hippo Luck, Mammoth Thunder, Butterfly Kiss, Fortune Foo, Bolly Boogie, Arctic Dreaming and Double Happiness. It was also shown for the first time in South America the cumulated progressive of JAWS; based on the popular movie.

As products exclusively developed for the Latin American market, the firm presented the following games, completely translated to Spanish, in several new and existing categories
inside Aristocrat range of games. These were the titles presented: Spring Festival, Rodeo, Genie Magic, Turtle Treasure for the Multi Line category; Tigress, Miss Kitty in the 50 Line category, Heart of Vegas, Wild Panda in the 100 Line category, Indian Dreaming, Shaman’s Magic in the Reel Power category, Buffalo, Timberwolf in the new Xtra Reel Power category, The Magician, Lucky Fortune in the new Stand Alone Progressive category, Lucky 88, Wild Stalion in the new Power Pay category. These are added to the wide collection of games in Spanish that we already have, and strenghten the portfolio of the different gaming categories existing exclusively for Latin America, with more than 100 titles completely in Spanish.

We were also pleased to present MAVStepper, which is our mechanic-reel machine, and features with well-known titles in video such as Queen of The NIle, Tiki Torch, Sun and Moon, etc. This is an extention of successful video products in the format of mechanic reels. This product is also available completely in Spanish, and is another exclusive development for Latin America.

Which are its characteristics?
Aristocrat segments its games in different categories according to the main characteristics of each game, this way, it may have a better market strategy according to the maturity of the markets and the players as well. That’s why, due to the maturity reached by some Latin American countries, several new categories were presented, completely translated to Spanish, with the aim to expand our position and expand the scope of our products.

Aristocrat develops games for local markets, it means, for those players that constantly visit gaming venues and are frequent customers in the same place. These players are true experts in gaming issues and our products are designed for them to the point of becoming favourites and the ones with the best development.

How did you see the event this year?
I think it was a good year for SAGSE Argentina, and that’s why the participation of  Aristocrat was very pertinent and distinguished. This year we received the visit of the main regional operators, not only from Argentina, but also from Chile, Uruguay, Peru, Colombia, Paraguay, Panama, as well as people from Brazil, Mexico and Central America. This way, the local and international press, as well as the regulators of the different Latin American countries, visited us to get to know our products and games.

Within SAGSE, Aristocrat had the pleasure to organize an impressive party together with Bally, IGT and WMS to welcome its customers and friends. This way, the four most important international companies of the sector crowned its participation in SAGSE, showed their commitment with the region and the organization level, clearing its position in the gaming industry. This party was held for the second year in a row and gathered the main operators, regulators and media of Latin America in a friendly environment.

What is the balance of the firm for 2009?
Despite the worldwide economic crisis, 2009 has been a positive year for Aristocrat in the region, and that’s why Aristocrat is making a strong bet in Latin America, expanding its team with the incorporation of Álvaro Nores as VP for Latin America, as well as with the opening of the new office of Aristocrat in Mexico with a team of sales, operation and technical support that will be headed by its server. All of this with the aim to strenghten the successful current operation of Aristocrat Argentina in Buenos Aires, leaded by Juan Pablo Irarrazaval (General Business Manager Latin America) and Alejandro Saraintaris (Sales Manager Latin America) and to assist to the growth and expansion in the Latin American market.

What are your future projects?
As I have just mentioned, the expansion plans of Aristocrat in Latin America are immediate and that’s why we are already penetrating in Mexico, and we keep an eye to the Brazilian
market, as well as to keep on consolidating as leaders in several countries of the region. The development projects for Latin America will continue to strengthen the existing products, and the new ideas of games and titles will be released during G2E, where the latest developments of Aristocrat will be showcased to the world.