Aquiles Mila de la Roca, company’s Director of Sales for Latin America

“In Money Controls we have achieved to increase our market share in the region”

2009-09-30
Reading time 1:10 min

What is Money Controls presenting in this edition of SAGSE Buenos Aires?
We are be presenting the bill acceptor Ardac Elite in its Downstack and Upstack versions with its respective accessories, Paylink module, Cyclone Hopper and Universal Hopper.

Which are its main characteristics?
All these products include state-of-the art technology, offering the highest levels of  performance, security and reliability. In the case of Ardac Elite, the main characteristic is its capacity to analyze the 100% of the ticket surface, offering a complete image for different applications.

What are your expectations on the show?
We come here with the best expectations, always in a realistic frame, considering the strong worldwide recession, that has inevitably been reflected in our region. Despite the situation we are living, we are optimistic and expect to maintain at the same rythmn our consistent penetration in the Latin American market.

Why did you decide to participate?
In our view, SAGSE Buenos Aires is one of the most important events of the region, and so we must participate. Besides, we must be present to accompany all the customers that will assist to the event. Our customer support has been key for our regional success.

Considering that SAGSE is the latest event of the year in Latin America, What balance can you make of 2009 and which are your future plans?
As I mentioned previously, the effect of the worldwide crisis has been felt in our region, specially in some countries. However, in Money Controls we have achieved to increase our market share in the region and comply with the aggressive forecast for the fiscal year 2009. Always in this context of slow recovery of the global economy, we are optimistic and we expect to maintain at least the business level in the region for 2010.

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