Tickets sale for EY!09 congress concludes this week

EY!09 will offer a program that will analyze the issues of interest not only adressed to the local and regional sector, but also to the needs and interests of Latin American operators and manufacturers.

The first day will have the following conferences:

8.30 hs. - Registration and breakfast

9.00 hs. - “Marketing on Slots: Its use as a communication tool with the player”

Speakers
Eduardo Aching (Konami Gaming)
· John Connelly (Bally Technologies)
· IGT (Speaker to confirm)
· John Edmunds (Vice President of FutureLogic International)
· Fabián Grous (Octavian)
· Mario Carricart (Manager of Marketing of Codere)

New system developments allow that, more than ever, manufacturers and operators work together in new ways to communicate with players with the objective of offering better gaming experiences. From levels of personalization of games to messages in screen to inform on immediate prizes, games, drawings and promotions.

10.15 hs. - “Server-Based Gaming: Future potential and impact on operations”

Speakers
· Avron Goss (Betstone)
· Sebastián Salat (WMS)
· IGT (Speaker to confirm)
· Bally (Speaker to confirm)

Server-Based gaming represent a powerful tool that, according to experts, will be more and more popular on the casino floors of the future. For an optimization of the system, it is crucial to clearly understand what this system offers and what is needed for its implementation. How does it modify the way in which casinos currently operate? What new tools do they require and what obligations does it generate?

11.30 hs. - “The current situation of the Mexican market, its legislation and potential”

Speakers
· Alfonso Pérez Lizaur (President of the Association of Games and Deaws Licensees in Mexico)
· Alfredo Lazcano (Mexican lawyer specialized in gaming)

With a growth that in recent years attracted the attention of regional manufacturers and operators, Mexico prepares to bring a new step in its legal frame, expanding its frontiers.

12.30 hs. - “GSA and the trend of protocols in the industry”

Speakers
· Peter DeRaedt (President of GSA)
· Bart Shuldman (CEO of Transact Technologies)
· Carlos Sanz (Codere)

The importance, the scope and the use of tools of service performance of GSA protocols. Which are they? What is their mission? How are they structured? What are the Committees of protocol development? How can the operator take part in order to favor the global process of service performance? Which are the immediate benefits for the operator once the protocols are set in a general way?

13.30 hs. - “Challenge and Opportunities: The current situation of the gaming industry worldwide”

Speaker
· Frank J. Fahrenkopf, Jr. (President of the American Gaming Association)

The global economic crisis ha had a considerable impact on casinos, from Las Vegas to Macau and Buenos Aires. But, despite difficulties, a great future and big opportunities are seen for the gaming industry. In this exclusive conference, President of American Gaming Association, Frank J. Fahrenkopf, Jr. will analyze the challenges and opportunities that the activity is facing, as well as a debate on the most dynamic gaming markets worldwide-including Latin American ones-prepare to lead the industry within a new growing era.

On the second day, talks will be the following:

8.30 hs. – Registration and breakfast

9.00 hs. - “Brazil: a latent market expecting a new law”

Speaker
· Carlos Canto (Presidente de Febrabingo)

The Brazilian market has been promising to legislate its gaming industry to become one of the main actors in Latin America. In this context, they will analyze the legal steps given, and it will be offered an overview for the future.

10.00 hs. - “Security: Evolution of the technology applied to the fraud. Preventive measures”

Speaker
· Zacarías Leone (Director of Consulting firm ZLSSC)

The technological improvement, which is not only used to improve security and productivity in the industry, but also to different fraud techniques. During the talk, there will be shown gadgets and techniques used to cheat and rob inside gambling venues, as well as it will analize the most relevant cases and how technology helps to avoid possible fraud scenarios. Besides, new trends on fraud and robbery in the industry will be mentioned, according to the records of important international companies, such as Griffin Investigations of Las Vegas.

11.15 hs. - “Poker, a growing phenomenon”

Speakers
· Gregorio De Luca (Media Sports)

When it is considered as a sport in several countries and its internacional expansion is a reality, both Argentina and Latin America inaugurate more and more poker rooms and its tournaments gain fans, offer important prizes and are broadcast by the main TV chains. An analysis of a phenomenon that arrived to stay.

12.15 hs. - “Corporate responsibility in the gaming industry. Advantages and challenges for its consolidation”
Speakers
· Beatrice Rangel (President of Codere Argentina and Director of Institutional Relations of the group at a worldwide level).
· Nelson Rose
· Mary Luz Londoño García

Social Corporate Responsibility as a way to act in the business world that bings expectations of their groups of interest, the axis of the business strategy.
 
13.30 hs. – Internet Sportsbooks – Problem or challenge?

Speaker
· Estela Varsavsky

For several years, the growth of Internet betting, sportsbooks in particular, have had a worldwide boom that requires the adaptation of the current norms for its correct implementation. Several countries have started this way. Others, on the contrary, as most of the Latin American countries, are focused in other pending regulations that -although are essencial- are delaying the adoption of measures with the urgency required.

Internet doesn't stop. The market demand is progressing, too. Issues like accessibility vs. authorizations, jurisdictional respect, control tools, actions to prevent and combat illegal betting, present a series of problems to be solved. Are we aware of the fact that it is time to face this challenge?

All the talks will count with a simultaneous translation service.

For more information on the conference program or the sale of tickets, enter in http://ey.yogonet.com/