The advertising campaign, which is the most extensive in the sector, focuses on the features and benefits of attending what is the global industry’s most comprehensive cross-over event for operators of low stake gaming, casino, remote gaming, betting, lotteries, bingo and amusements.
The programme of print advertising is being supported by high profile media relations, viral campaigns and electronic marketing using Clarion’s unique database of 200,000 industry professionals based in more than 190 jurisdictions and sovereign states.
Explaining the campaign, Clarion Gaming Marketing Manager Charlotte Skinner said: “The campaign embraces the global credentials of our events and is being deployed through international media channels. The clear message we are sending to visitors is that you will not find a better, more influential and more comprehensive event of its kind anywhere in the world. Earls Court is unequivocally the best place to see products and services that will make a difference to your business.”