Scientific Games will be the exclusive supplier of instant tickets for Baden-Wurttemberg and will be consulting on marketing support, game design and production matters. Baden-Wurttemberg has a population of 10.7 million people, which represents the largest cooperative services contract in Germany. Revenues to Scientific Games will be based on a percentage of instant ticket retail sales.
"We are extremely pleased to partner with the Staatliche Toto-Lotto GmbH Baden-Wurttemberg. Baden-Wurttemberg is the largest cooperative services contract we have won in Germany, which is strong affirmation for the potential of our products and services in the German market," said Joe Wright, CEO of Scientific Games. "This is also further proof that partnership is a promising model for the future of German lotteries."
"We are looking forward to working together with Scientific Games to further develop the success of instant tickets by improving our products and service quality," said Dr. Friedhelm Repnik, Managing Director of the Staatliche Toto-Lotto GmbH Baden-Wurttemberg. "We have witnessed Scientific Games' success in Germany and other European countries and we hope to see the same in Baden-Wurttemberg."
In 2008, the Staatliche Toto-Lotto GmbH Baden-Wurttemberg generated approximately us$ 1.2 billion in lottery retail sales.