SportsAlive launches new b2b sportsbook service

The launch of Betfair's new product is the first for Sports Alive since the implementation of its new strategic direction which incorporated the expansion of its B2B services to the global betting industry.

Betfair, one of the world’s most successful online businesses, introduced “Aus Multis” late August, which is managed by Sports Alive under its Australian Capital Territory sports bookmaking licence.

“Our new Australian multiples product, in conjunction with Sports Alive, widens our product range, and  allows Betfair customers worldwide to place fixed odds multiple bets through Sports Alive directly from their Betfair accounts,” said Andrew Twaits, CEO Betfair Australasia.

Sports Alive’s new business division offers online wagering and betting operators a range of comprehensive and scalable solutions, including integration and full management of a range of racing and sports products. 

“Gaming and betting brands can now share the benefits of our experience over the past 10 years in managing and operating successful racing and sportsbooks. We’re regulated by the ACT Gambling and Racing Commission, and pride ourselves on a successful reputation and high integrity,” explained Stephen Chant, CEO Sports Alive.

As part of the restructure, the company formerly known as “Sports Acumen” and “Global Sportsbet” was rebranded as Sports Alive earlier this year. In addition, Sports Alive secured the services of renowned bookmaking guru Gerard Daffy as Betting Manager.

“We currently provide a portfolio of Sportsbook solutions, a full spread betting mix, as well as Australian racing products for wagering businesses, and customize the services to suit the client. In addition to managing the technology and day to day operations, we offer e-payment processing, business analytics and customer care,” said Chant.