Yogonet officially launches its 2009 Series of Conferences

EY!09 Encuentro Yogonet will take place September 30th and October 1st in Puerto Salguero, the new and modern convention center located inside Costa Salguero exhibition center, a hall that will be specially conditioned to receive national and foreign executives and authorities.

Besides, it was announced that this EY!09 edition will offer a program in which hot issues will be analyzed, not only adressed to the local and regional gaming sector, but also to the operators and manufacturers from Argentina, Chile and Uruguay. The sale of tickets will officially open this week, and the preliminary program has already been confirmed.

On September 30th, it will start Marketing on Slots: Its use as a communication tool with the player. New system developments allow that, more than ever, manufacturers and operators work together in new ways to communicate with players with the objective of offering better gaming experiences. From levels of personalization of games to messages in screen to inform on immediate prizes, games, drawings and promotions. A panel of recognized executives will comment on the present and future possibilities, how and when to communicate to the player without disturbing, the guidelines to coordinate with the operators, and the importance of generating fidelity with the player using the communication as a key tool. Among the speakers confirmed, there are: Eduardo Aching (Konami Gaming), John Connelly (Bally Technologies), Fabián Grous (Octavian) and IGT and Future Logic representatives to confirm.
 
Then, it will take place: Server-Based Gaming: Future potential and impact on operations. Server-Based gaming represent a powerful tool that, according to experts, will be more and more popular on the casino floors of the future. For an optimization of the system, it is crucial to clearly understand what this system offers and what is needed for its implementation. How does it modify the way in which casinos currently operate? What new tools do they require and what obligations does it generate? A panel of experts will analyze not only the wide range of possibilities that this revolutionary system offers, but also the operative questions that its implantation requires. Avron Goss (Betstone) and Sebastián Salat (WMS), will participate together with other top executives of international firms.
 
At 11,30, there will be a talk related to the current situation of the Mexican market, its legislation and potential, with the participation of Alfonso Pérez Lizaur (president of the Association of Hames and Draws Licencees in Mexico) and Alfredo Lazcano (Mexican lawyer specialized in games of chance).
 
Later, it will be treated the issue of GSA and the trend of protocols in the industry, in which a panel of experts will comment on the importance, the scope and the use of tools of service performance of GSA protocols. Which are they? What is their mission? How are they structured? What are the Committees of protocol development? How can the operator take part in order to favor the global process of service performance? Which are the immediate benefits for the operator once the protocols are set in a general way? Mission of the Gaming Standard Asociation, and who takes part in it. Speakers will be Peter DeRaedt (GSA President) and Bart Shuldman (CEO of Transact Technologies), moderated by Carlos Sanz (Codere).
 
And for the closure of the first day, it is expected the special participation of Frank J. Fahrenkopf, Jr. (President of the American Gaming Association) at 13,30, who will bring a conference on the global crisis and the way in which it affects Latin America.

For the second day, it is scheduled a first talk about “Brazil: a latent market expecting a new law”, to be headed by Carlos Canto (president of Febrabingo). Later, it will be held the conference “Corporate responsibility in the gaming industry. Advantages and challenges for its consolidation” in charge of Beatrice Rancel (Global Director of International Relations of Codere).
 
There will also be conferences related to the poker growth in Argentina and the region, the proliferation of poker rooms and their Internet support, among other issues, and a conference dictated by Zacarías Leone (director of the Consulting firm ZLSSC) on  “Security: Evolution of the technology applied to the fraud. Preventive measures”. The latter will treat issues related to the technological improvement, which is not only used to improve security and productivity in the industry, but also to different fraud techniques. During the talk, there will be shown gadgets and techniques used to cheat and rob inside gambling venues, as well as it will analize the most relevant cases and how technology helps to avoid possible fraud scenarios. Besides, new trends on fraud and robbery in the industry will be mentioned, according to the records of important international companies, such as Griffin Investigations of Las Vegas.
 
“We are very satisfied with the preliminary themes that we are offering for our 2009 conferences. Each year is a new challenge, and although we believe we managed to consolidate the series of conferences of Buenos Aires as a point of reference for Latin America, we expect that this year we will go up a new step and bring a more international approach, even more professional than in previous years. The backing of sponsors and participants, as well as speakers and entities that support us, are another proof that we are on the right path, always offering new alternatives, supporting the industry with more and better options, and considering innovation as a policy of the company,” assured the organizers of the event.