One of the main aims of lottery organization Novolot is a material assistance to the projects directed at development of culture and society in general. Alsart division sells charity to support the production of films, television, radio and literature adressed for children. 10% of the sales revenue of lottery tickets goes to the fund of Autonomous Non- profit Organization of culture and art development “Creative Alliance Film Industry/ Theatre”(АNО «TAKT»).
Novolot lottery is registered and raffled according to Federal Act dated to November 11, 2003 number 138-FA “About lottery” by virtue of Federal Tax Service of RF number 675 dated to July 1, 2009.
Lottery’s market turnover in Russia, according to the participants, is us$ 300-us$ 400 million a year.
“We are planning development all over Russia as a concept of lottery centers but also as street operator. ompany’s plans are to place near 5,000 lottery terminals till the end of 2010. By this we are planning to conquer 10 % of country’s lottery market”, said Lyubov Loginova, the Alsart Chairman of board of directors.