Copag created a movie that shows scenes with the behaviour and reactions of players during the game, inset with images of the cards and betting chips. In this advertisement, the company underlines the quality of the cards, that are 100% plastic and perfect for their distribution, because they do not break or have marks and are easy to manipulate and play.
“The broadcasting of movies during WSOP allows to associate Copag brand to the excellence of Worldwide Poker. The aim of the campaig in also to promote Texas Hold’em as a sport,” pointed Mariana Dall’Acqua Lopes, Marketing Director of Copag.
Copag factory is installed in Manaus and the company exports its products for US and different Latin American countries, as well as Europe, Africa, Asia and Australia.
Founded in 1908 by Albino Gonçalves, in the city of San Pablo, Copag is absolute leader in the Brazilian card market and celebrated its 100th anniversary in 2008. The company has a wide range of products, including games for children and customized cards. Since 2005, it is part of Cartamundi Group, the biggest in the card games sector worldwide. In March 2008, Copag bought the 50% of the shares of Barajas y Naipes de México, with which it became partner of the most tradicional card manufacturer in the country.