Playtech signs landmark Serbian State Lottery deal
In a first of its kind agreement for Playtech, the company will provide all games and products to the Serbian State Lottery, the country's exclusive online gaming license holder. The games will be made available in the Serbian language and fully customised to appeal to the local audience.
Playtech's operating platform will integrate with the existing Serbian Lottery platform enabling it to provide its customers with a seamless gaming experience. The agreement is a landmark for Playtech, its first with a state lottery, further endorsing the company's product offering.
The company said it was selected by the Serbian State Lottery because of its market leading software expertise in regulated markets and customer-focused approach, and added that it would continue to focus on anticipated regulatory changes in various jurisdictions in Europe and around the world.
Shares in Playtech Limited have fallen 23.60% this morning in London after the company said it expects full year trading to drop below current market expectations.
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