Through multimedia advertisements and special promotions
Atlantic City targeting Pennsylvania gamblers
2009-07-01
Reading time 24 seg
They feature a side-by-side comparison of the amenities the resort-style casinos in Atlantic City have and the more modest slot parlors in Pennsylvania do not.
The billboards are part of a marketing effort by casinos to entice Pennsylvania gamblers to Atlantic City this summer, the peak time for tourism.
After watching the slot parlors steal their business for the past two years, the casinos seem more willing to raid Pennsylvania for customers.
The three Trump casinos are attracting Pennsylvania gamblers through multimedia advertisements in the Bethlehem, Allentown and Philadelphia area. They also are tapping their customer database to mail special promotional giveaways to Pennsylvanians.
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