Gtech launches G2 brand for online gaming division

G2 brings together Gtech companies Boss Media, St. Minver, Finsoft, and Dynamite Idea under one brand, combining the expertise of Gtech and its extensive lottery industry insight with leaders in the interactive gaming world.

G2 provides a full range of end-to-end gaming services, game content and technology solutions to fully-regulated customers including marketing, player relationship and risk management, fraud prevention, responsible gaming, and community functions.

“Igaming and sports betting are areas where we see tremendous growth for lotteries around the world”, said G2 President Atul Bali. “Our worldwide lottery and gaming industry experience, coupled with our recent strategic acquisitions, uniquely position us to lead the industry in these rapidly-growing gaming segments. 

“G2 is an integrated market-focused organization that can offer our lottery customers igaming and betting products to facilitate growth in every aspect of the value chain today.”

Jaymin B. Patel, Gtech President and CEO, added: “Gtech has been working closely with its customers and customizing and delivering world-class interactive solutions for them for more than a decade. Working with lotteries such as Veikkaus Oy, Camelot, New Zealand Lotteries, An Post National Lottery, and Loterie Nationale in Luxembourg, we have built tremendous experience and capabilities in the interactive gaming space.”

“We are always investing in the future of our lottery customers, and with the acquisitions of Boss Media, Finsoft, St Minver, and Dynamite Idea, we have further enhanced our core capabilities in this high-growth area through the integration of new products, services, and content. We are fully prepared to assist our customers as regulations allow and opportunities present themselves in digital gaming.”

The firm will unveil its new G2 brand at the European Lotteries Congress in Istanbul, Turkey.