Bally expands its video slot library with new developments

Further augmenting Bally’s video-slot portfolio is a new series of “bankable” games. Designed to solve the problem of which games to bank together for the most effective and profitable presentation on the slot floor, its new Treasure Series accomplishes this by creating four new and unique video slot titles around a common “Treasures” theme: Jungle Treasures, Savannah Treasures, Arctic Treasures, and Pacific Treasures. Each of these games shares common game-play characteristics, including a free games bonus that has proven to be a popular feature with players.

“Our product pipeline is very strong, with a very exciting and well-balanced lineup of innovative video and stepper slot themes for the global gaming market,” said Gavin Isaacs, Bally’s Chief Operating Officer. “Gaming operators will definitely see the results of our customer-focused game development in the next six months.”

Last month the company released the new Digital Tower Series games 77777 Jackpot and Fireball, which feature a digital bonus tower highlighting an eight-level internal/external progressive. It also launched the Jumbo series of video, stepper and stepper with an Instant Spin top-box cabinet. These dramatic, player-attracting games are debuting in Las Vegas and nationwide this month.

The firm also entered into a non-exclusive agreement with Ainsworth Game Technology Limited under which Ainsworth will provide Class III video slot content for Bally’s game cabinets in North America.

The agreement allows Bally to augment its own video library with Ainsworth’s consistently strong-performing video slot titles for Bally’s customers in the United States and Canada. The Ainsworth game content will be available on Bally’s ALPHA Elite V20 and V32 game cabinets. Bally Technologies will be responsible for regulatory approvals as well as sales, marketing, service, and support. The Company expects to launch the first Ainsworth game ported to a Bally cabinet late this fall.

“We’re excited to add Ainsworth content to our own video slot portfolio, which continues to expand and drive greater performance for our customers,” Isaacs said. “Ainsworth’s games are consistently among the top-performing games in Australia, which is primarily a repeat-player video market like most of the Native American and riverboat markets in North America.”

The agreement marks the first time Bally has ported third-party game content to its cabinets for traditional Class III markets, although the Company has been successfully doing this for the Class III lottery and Class II market using game content from several different manufacturers.