Haydock has big plans for the brand in Asia. "The Bodog brand is known worldwide for entertainment and a truly unique online experience – the Bodog culture is very different from anything currently offered in the Asian market today, so we feel we have a competitive advantage as a lifestyle brand" explains Haydock's Managing Director Ian Dunning.
Among the site's current offerings are live dealer casino, fun proposition bets, Stock Index and Running Ball wagering on a wide variety of sports.
Born in 1994, Bodog and its brand licensees have been operating for 15 years, paid out over us$ 50 billion and never missed a payout.
Jason Chan, the CEO of live dealer casino of Entertasia said: "We are proud to be able to work with such an energetic group, and we look forward to work with them globally at phase 2 after the success in Asia."