Bally to install its SDS system in Sheraton Hotel Casino Puerto Rico

Bally Technologies announced today it obtained the contract to bring the new Hotel & Casino Sheraton Puerto Rico Convention Center, the new accountancy systems, loyalty programs and marketing solutions, next November, in San Juan.

After a competitive tender process, Bally was chosen to supply the new casino, which counts with a high-speed Ethernet network connection, with a complete solution of systems.

Among the solutions that Bally will provide, there is the new SDS system version 11.0, which is efficient and trustable, for the accountancy of machines and loyalty programs, 456 iVIEW devices; a wide range of marketing solutions and promotions, including Bally Power Bonusing and the Business Intelligence module.

Besides, it will include TableView system, whichoffers statistics of players and table games in real time, and finally, the new Download Configuration Manager, that brings operators the chance to see, examine and administrate the casino configuration from a central place.

“We chose Bally due to its exceptional reputation of customer service and its big portfolio of marketing solutions and promotions”, commented Robin Powell, Director of Talisman Group, the firm dedicated to develop and execute, the concept and installation, inside the casino for Interlink Group; managing partner in Sheraton Puerto Rico Convention Center Hotel & Casino.

“With the aim that the new casino may compete in a well established and sophisticated market, in a games of chance market, it is important that we have a wide number of effective marketing measures. Such tools must be focused in the customer, in order to attract and reward players. Bally solutions are, no doubt, the most complete,” added Powell. 

“We are proud to bring new system solutions based in Windows for Hotel Casino Sheraton Puerto Rico, which offer flexibility, easy maintenance and liability, for a growing gaming operation,” commented Ramesh Srinivasan, Executive VP of Systems of Bally.