“This has been the best event Heal Technology had in recent years”

What novelties did Heal Technology present in the current FADJA edition?
In this event we presented the well-known products of Heal Technology, basically everything related to the multi-player system of roulette games. But we presented a new game, that we think will revolutionize the market and we have also obtained spectacular results from the first day of the show. This new product takes the concept of the Heal Technology roulette with spare parts and technology from Heal. It also has improved components such as a 17’’ display and a price of us$ 65 to 70,000, which will be a total success in the market.

How did the firm decide to face the current global economic situation?
Definitely, the economic situation and the global crisis affected the sector. A decrease in the casino collection forces the operator to acquire fewer products and think much more before making an investment at the moment. But the advantage of the company has to do with that, before it is always innovating and trying to accommodate to the situation, bringing the customer what is better for him. That’s why we have launched this new roulette, with a new design, with top technology and better prices, which is really a great effort for us, but we try to complement it and try to go on that line so the crisis does not affect the market so much in the machine distribution.

How do you evaluate Heal’s presence in this event?
This has been the best event for Heal Technology in recent years. It has been the number one. The results in the first day of the event have been extraordinary; we have placed more than 30 roulettes in just one day. Basically always focused in this new roulette we launched, which we thought will be very successful in the Argentine market, too, especially for the operators of the interior of the country, including operators of the Province of Buenos Aires, which are always looking for a renewal of the roulette collection and the best price with the best technology. We consider this is the preface of SAGSE Buenos Aires, which means that we have not been wrong with the product.

In what other events will you be present during the year?
So far, in SAGSE Buenos Aires definitely, and we will surely will be in G2E (Las Vegas), as in the latest two years, we are still evaluating the possibility of Panama or Mexico, but we have not defined it yet.

You have been one of the first Latin American events in assisting to Las Vegas show. What is the result you obtained?
In Las Vegas, more than the financial part, we have achieved a very important brand presence. We are the only company that manufactures roulettes in Latin America that have assisted to G2E trade show, in a so competitive market, which obviously bring us the guidelines of what technological innovation is, as well as being with the best worldwide companies. It is useful for us as a brand image, an established brand of a company that is very well positioned in the market and that definitely has future.

Which is the presence of the firm in Colombia and Peru?
We have three very important markets in Latin America: in the Colombian market we have more than 300 roulettes places, a percentage in sales and another one in participation. It will keep on growing because we are leaders in roulettes in Colombia. In Argentina we are among the three companies with the best placement. Last year we had an agreement with Codere, where we have placed 250 roulette posts, which will bring us a more important presence in the Argentinean market. And in Peru we have almost the 95% of the roulettes placed in casinos, so we are leaders in those three countries.