Playtech adds sports betting to gaming portfolio

The move follows an asset acquisition agreement between Playtech and Player2Players, the Cyprus based developer of betting exchange and sportsbook software platforms with research and development facilities in Israel.

Already a leader in the online poker market with its iPoker Network, Playtech will now be able to offer its licensees a full suite of gaming products including casino, poker, bingo, mobile gaming, live gaming, sports betting and land based gaming.

Mor Weizer, CEO of Playtech, said the addition of sports betting brings important growth opportunities for the company in regulated jurisdictions, creating new cross-selling opportunities, enabling licensees to diversify their businesses, and helping the company to attract new customers.

The company also announced today that it had finalized the terms of agreement for Gamenet S.P.A. to join its Italian poker network. Gamenet is owned by CRIGA, the third largest network provider for regulated slot machines in Italy and a leader in its core business of New Slot gaming, with a network of over 50,000 machines in some 20,000 public venues.

The agreement with Gamenet further bolsters Playtech’s Italian network, which already includes leading operators such as SNAI, SISAL, Eurobet Italy and Cogetech.