Football club Atlético de Madrid's gaming site goes live with Finnish Paf

Available in both English and Spanish, the site will offer a complete range of betting and gaming services including sports betting, casino, poker, bingo, lottery, slots and skill games, all connected to the Atlético de Madrid brand.

Anders Wiklund, Head of Business to Business at Paf, said: “We are pleased to announce that Atlético de Madrid’s Official Gaming Site has today gone live. It’s a true honor for Paf to launch this service, and together with the club, be able to offer Atlético de Madrid fans a very special and unique online entertainment service.”

Wiklund said that Atlético de Madrid is one of the first football clubs in the world to have its own online gaming site, created and developed especially for the Atlético de Madrid community.

Juan Carlos Moya, Commercial General Director of Atlético de Madrid, said: “Today a big step has been taken for us as a club, when it comes to developing and meeting the demands and trends on the market. Atlético de Madrid’s Official Gaming Site, combined with the recent release of our club’s new website, shows that we are meeting and communicating with our fans in a modern way with the help of new technology.

“In the roll-out process, Paf have shown that they are truly professional and dedicated to this cooperation, not least when it comes to putting the fans in prime position combined with a responsible and social mindset."

As part of the agreement, Paf has confirmed that part of the profit from the gaming service will be donated to Maxi’s Rosario project in Argentina, in co-operation with the Atlético Foundation.