Nichols started with the Crane Payment Solutions division, CashCode in May, 2008 with 21 years experience in payment systems and nearly a decade of experience in the Gaming industry. As the OEM Manager - Gaming North America, Bill currently works with Gaming OEMs in the North American market.
In his newly expanded role, Bill will be responsible for ensuring CashCode technology is available for Gaming OEMs worldwide. He will work with and direct support for the Project Management, Engineering, SQA, Compliance and Purchasing functions of our OEM customers to help them receive jurisdictional approvals for CashCode products on targeted OEM’s gaming platforms.
Nichols will also be responsible for developing commercial relationships with the OEMs including price, pipeline, and accessory availability.
The new OEM Director of Global Gaming will work with Jim Gabriele, Director of Sales and Business Development North America Gaming with regards to all North American activities and Boris Gitlin, Director of Sales and Business Development International Gaming with regards to all International activities and Sim Bielak, VP Sales & Business Development Gaming.