They look to attract public to the venues

Chilean casinos activate a plan to face the decrease of the demand in casinos

(Chile).- The restriction in consumption might affect also the games of chance industry, so casino operators activate different plans to attract public to their gambling venues.
2008-12-21
Reading time 1 min

"Maybe the clue is to face the crisis with imagination, enhancing the offer of services beyond gaming, so our customers feel they have a space in our casino”, commented

Gabriel Benvenuto, general director of casino games in Los Ángeles. A hotel, a convention center and a spa are among the investments of this casino.

Monticello has a concept of complete entertainment – games for kids, restaurants and bowling, among others- for all the family. It added an intelligent card system: the more associates spend, the more they receive, said George Garcelón, general manager of Monticello.

The experience of the industry is key for Enjoy. Pier Paolo Zaccarelli, business manager for the industry, explains that the company follows two ways: “We are focusing to make our model, our management, more productive and efficient. We are also expanding our entertainment offer for customers to have more attractive alternatives to enjoy life”, he said.

For casinos, there are not minimum guarantees of incomes, which apply when the demand is less to the expected when the project was tendered, as happen with tender processes.

Francisco Javier Leiva, Casino superintendent, explains that this industry is different to the tender process, because it does not bring a public service. It adds that: “Unlike seven local tenders (...), for the first time, our investors are regulated and controlled by a superintendence, but they are also 100% owners of Thies casino games, of the properties they install, and of the 16 hotels, convention centres and other developments chosen by them according to the profitability criteria”.

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