Gtech acquires rights to Harrah's brands

Under the agreement, which includes lottery games in the instant, online and monitor distribution channels, Harrah’s branded games will allow players to win cash prizes or trips to any of Harrah’s thirty six casinos in the United States, as well as Harrah’s-owned hotels, championship golf courses and resorts.

The games will also offer Caesars VIP packages, trips to the prestigious WSOP Academy and tickets to WSOP tournaments.

David Norton, Chief Marketing Officer for Harrah’s Entertainment said: “Harrah’s can now extend the reach of our iconic brands outside of our resorts and across GTECH’s powerful lottery network. We are confident that GTECH’s lottery players will find the prize packages compelling, particularly the chance to win trips to the WSOP Academy and seats in WSOP tournaments.”

“The Harrah’s portfolio provides our customers unique access to the strongest brand names in gaming today,” said Ross Dalton, Gtech Senior VP of Printed Products and Licensed Content.

“We believe each of these three brands has unique player appeal and we are confident that they will prove to be strong performing games for our customers around the world. We are very excited to be adding these brands to our existing brand portfolio and working with Harrah’s Entertainment as we develop innovative and profitable lottery games and marketing programs for our customers.”

Dalton said that the WSOP license represented a great revenue opportunity for the company’s customers throughout the world. "Poker has never been more popular, and with WSOP now in Europe, our international customers can leverage this exciting brand,” said Dalton.