Intralot Italia will participate in the fundraising attempt of the Foundation whose aim is to advance scientific research in the fight against genetic diseases. The Telethon Foundation made significant progress in their research endeavours last year and it is for this reason that the company decided to continue supporting this significant cause.
This year, Intralot Italia has planned to organize a fundraising initiative at its points of sale, where players will be the real protagonists of the Telethon Marathon, having the opportunity either to make a donation to Telethon directly or to donate 1 euro of the bonus of their winnings to the cause.
In its effort to promote the Telethon Marathon, Intralot Italia will display informational material in all of its retail outlets. The video terminals will also play a fundraising promotional video of Telethon with the aim of boosting the Foundation’s initiative and encouraging donations from players.