"Custom remains as a top brand"

What products did Custom choose to present this year in SAGSE?

We chose a product called Mini Player, a multimedia product with access capacity to web pages and remote programming. It targets the business of dynamic hoarding, all the audio and video part. The big difference of this product is that it is not necessary to be in the betting center, because one may customize or program its reproduction list through an IP.

The idea of this product is to have the same level of corporative image in all the centers, with a centralized operation, to have the same corporative image, music and multimedia operation.

We are also showcasing a solution for gambling, betting, sportsbooks, through an equipment that may acknowledge this brands and deliver a gaming ticket, to tend to the

self-management of the product.

Was the idea targeted for the local public or to a more regional level?

The idea is to start in Argentina and then to continue with the rest of the region. But the pilot test is being performed in Argentina.

How is the firm positioned in the current market?

In the gaming sector, we are a firm with top-level products, and in the latest years we started to have more success and we are also present in the lottery sector, which is a good sign of our products.

Which are the objectives that your company set with regards to the products and markets you wish to enter in 2009?

In our latest meeting we talked about the crisis, and Custom proposal is to face the crisis with more products, without losing quality. We will be launching products for January and February, which will boost this image and this decision, which is to keep on betting to technology and quality in spite of the crisis.