"Latin America always has been a very good market for Atronic"

What is Atronic presenting in SAGSE?

Atronic is mainly focusing on its linked gaming products. We are presenting specifically the Game of Life and multi-level jackpots. We are also presenting the Atronic systems, casino systems, which includes our cashless chip cards option, and our coupon cash, which is our ticket-based solution. Besides, our Galaxy accounting software and our Crystal Web front end casino network, and this has been extremely successful in Latin America. In Chile we have about 80% of the market share and we are also very successful in Panama, and we are looking forward to expanding our market share in systems all over Latin America as well.

How do you see the Latin American market?

Latin America always has been -and still is- a very good market for Atronic. We have started operating in these markets in 1998, and we are very happy with the customer relationships that we have built in all the different countries. We are now represented by our Latin American headquarters in Peru and we have an office here in Buenos Aires as well as people spread all over the continent. The firm has been growing year after year between a 3% and a 5%, which makes us actually quite happy.

What is your opinion on the current SAGSE event?

I mean, the exhibition has been growing, but it is actually very large now, and obviously with the competing exhibition this year it is even too large, so basically, It would obviously be wiser to sit down and talk, to be able to gather people together in one show.

What novelties will the firm present in upcoming G2E in Las Vegas?

G2E in Las Vegas is always the biggest event worldwide, and all new developments and products are going to be presented there. Especially for Atronic International, Las Vegas event is the opportunity to show products to the world, which are ready for sale in ICE, London. It means that in Las Vegas you can show the people what they will be able to buy in London next January.