Aristocrat's Pele Golden Goals won golden boot in Croatia

The Croatian capital's Golden Sun Casino, operated by Major Internacional, installed a giant screen and projector to broadcast live Euro 2008 matches to its playing clientèle for the duration of the tournament. Aristocrat's 10-strong Pelé Golden Goals Hyperlink was playmaker as the centrepiece attraction on the air-conditioned gaming floor.

Bar staff, kitted out in Croatian team strips, watched from the sidelines as they served football-themed cocktails, whilst slot staff took to the field in Pelé t-shirts to attend players' needs. The promotional campaign was supported by printed flyer distribution, newspaper advertisements and a radio commercial complete with football jingle.

Golden Sun Casino slot manager, Goran Stefanek commented: “The promotion was highly successful and encouraged players to shoot goals and score points of their own whilst live action from Austria and Switzerland was relayed on the big screen. On the floor action reached fever pitch as a volley of Mini, Minor, Major and even Grand Jackpots were struck. The additional income from Pelé Golden Goals' reels proved most welcome - even if we're still reeling from the bitter blow of Croatia's quarter-final Euro exit!”

Aristocrat Europe's marketing director, Marc Campman, added: “This was among the best player promotions we have seen for our games and duly credit Major Internacional for its innovation and creativity. Aristocrat Europe launched its Playtime merchandising initiative precisely to support such promotional activities, so the Pelé Golden Goals marketing model can easily be replicated across other games in our collection, including Jackpot Deluxe, Zorro, Cash Express, Jackpot Carnival, Outback Jack, Mr Cashman and PokerPro.”