Gameprom selects PGI's Casinolink Media systems for Bulgaria

Casinolink Media is an industry-leading jackpot and media display package that has been deployed throughout many gaming operations worldwide. Its rich functionality and easily navigated user interface enables operators to centrally select, manage and distribute the promotional content and eye-catching jackpot animations shown on any of their networked media devices (such as LCD or plasma screens).

The Casinolink Media system will allow Gameprom the flexibility required to enhance the appeal of its jackpot displays; as well as to play dynamic advertising, streaming TV broadcasts and other targeted promotional content to its customers.

It is sophisticated software that can, for instance, split the layout of each networked display into multiple regions. The result is similar to picture-in-picture on a regular TV but with many more possibilities.

Tzvetomir Naydenov, owner of Gameprom, is convinced of its potential. “We intend to use Casinolink Media strategically to enhance the vibrant atmosphere within each of our venues and to strengthen the Gameprom brand. Casinolink Media will give us more control over our in-house marketing and jackpot promotions which we anticipate will boost our gaming revenue,” he explained.

Dave Waters, VP of Europe, Middle East and Africa for Progressive Gaming, stated: “Gameprom has always been a forward thinking operator and was our first Bulgarian Casinolink user of Slot Accounting, Player Tracking, and Mystery and Progressive Jackpot Management. It is really pleasing to see them take the next step forward with us and implement an estate wide media solution that complements their existing technology, creates excitement and imparts information to their customers.”

The success of these controllers led Gameprom to carefully consider its future jackpotting strategy. They soon came to the conclusion that, as the Bulgarian gaming market was steadily maturing and both operators and their customers were becoming more technologically aware, they would need to employ a high level of innovation in order to stay ahead of their competition.

Therefore, in 2005, Gameprom elected to implement Progressive Gaming's Casinolink management system across its entire enterprise. At the time, Casinolink was primarily selected by Gameprom for its comprehensive Mystery and Progressive Jackpot engines; its player tracking capabilities; and its ability to manage a multi-site operation such as theirs.

Progressive Gaming's full range of modular Casinolink software is also designed to support every aspect of today's modern gaming operation, for example: the management and consolidation of slot machines and table games; account-based wagering; server based gaming; player marketing; and cash desk operations.

Since its introduction, Gameprom has utilised Casinolink to maximize their profitability; to increase their appeal to the local market; and to differentiate themselves from other local operators. They now offer a sophisticated range of localized and wide area jackpots to their clientele that are simply not possible with stand-alone controllers.

Furthermore, the firm has established Bulgarian first player loyalty and bonusing program, whereby players are able to earn group-wide bonus points on any of their 400 Casinolink slot machines in any of their electronic casinos. These bonus points can then be redeemed for rewards such as cash-back offers and prize draw tickets.

In this way, Progressive Gaming's Casinolink technology is continuing to assist Gameprom to successfully increase their operating efficiencies and to move their business forward and, hence, Gameprom has made plans to further expand their Casinolink solution in the future.

Georgi Stefanov, Assistant Manager of Gameprom, concluded: “We were the first operator in Bulgaria to offer wide-area jackpots; progressive jackpots; and a centralized player loyalty scheme. We believe that this sets us apart in Bulgaria. Now we are also leading the way with Progressive Gaming's Casinolink Media system and are expecting to realize a corresponding increase in customer visits, slot play and turnover as a result."