Betsson.com is one of the largest publicly traded online gambling operators for the European market and the deal will see Playtech provide a download casino portfolio of over 110 games. A subsidiary of major Swedish public gambling company Cherry Fortragen, Betsson.com will also have its back-end system integrated to allow it to effectively manage and maximize the collection's potential.
The deal also includes the provision of Playtech’s downloadable casino to Betsson.com’s other brands at Cherry Casino.com and Casino Euro.com in eleven languages for players based across Europe.
“We are delighted to have reached this agreement with Betsson.com, one of the largest online gaming operators in Europe, and look forward to a productive working relationship,” said Mor Weizer, CEO for Playtech. “We are pleased to add yet another quality product to our broad offering,” said Thomas Kalita, CEO for Betsson.com.
“Playtech’s proven track record as a software supplier, supported by its wide range of languages is of great value to Betsson.com especially when expanding into new territories.”