Entertasia will initially deliver its Asian gaming platform to one of the strongest and most renowned licensees of CryptoLogic, Playboy Gaming. Playboy Enterprises, Inc., a global entertainment brand, has been tied to the gaming arena through its globally renowned Playboy Clubs and Casinos. With the launch of the Playboy Asia online gaming site it is creating a brand extension into a new region for Playboy Gaming.
CryptoLogic said “We recognized early on that Asia’s e-gaming market has vast potential for profitable growth. With Entertasia as experienced and respected partners, combined with CryptoLogic’s global reputation for innovation, we are poised to make a major impact, not just in China but, across the entire Asian region”.
Entertasia's CEO, Jason Chan, said “As one of the leading gaming software developers and providers in Asia we are very pleased with the agreement signed with these branded companies, as this will further strengthen our position in this industry”.