The website is making a range of promotional tools available and recruiting professional affiliate marketers who understand the French market its customers.
France is a hot spot for mobile commerce with over nine million users currently accessing the mobile web and expansion likely to be rapid. Market research firm IDATE predicted that the French mobile commerce industry would grow to approximately us$ 28 billion by 2009.
With this expansion comes a rapid increase in the number of mobile websites, creating opportunity for mobile operators such as Gold Mobile Casino to build affiliate traffic.
Launched in March, its Gold Mobile Casino WAP affiliate program has over 1,000 registered affiliates promoting traffic around the world. Affiliates are offered up to a 40 percent commission on all earned revenues in addition to a ten-dollar bonus for every referred player.
Gold Mobile Casino is owned by Cyprus firm Fimba Enterprises Ltd and offers a range of games on a proprietary software platform, believed to be from Australian firm Online Gaming Systems.