Rank said in a statement that it would benefit from 888’s international experience and liquidity as it extended its reach beyond the UK."While the agreement constitutes an important stage in the development of Blue Square, Rank does not expect that it will have a material affect on group earnings in 2008," the statement added.
The service, which will allow Blue Square customers to place sports bets through the 888 site, is scheduled to go live during the first quarter of 2008. “While the agreement constitutes an important stage in the development of Blue Square, Rank does not expect that it will have a material affect on group earnings in 2008,” a statement read.