ICEi fuels new gambling search engine

The company's VP Sales & Marketing, John Buttedahl commented: “Gamboozle.com is a unique search engine that caters specifically to the gambling market. It enables advertisers a place to post ad listings for their websites, displayed based on keywords that are relevant to their campaigns and target market.”

On making its ICEi debut, he explained: “We chose to exhibit at ICEi 2008 because, being the most attended trade show for our industry, it will give us the opportunity to present our business to a large number of potential advertisers. Unlike long distance meetings or electronic communications, having some face-to-face time with our prospects will enable us to demonstrate our product offerings and advertisement opportunities in an efficient and personalised manner.”

Gamboozle's traffic consists of web users searching for gambling-related information and websites including the likes of casino, poker, sports betting, bingo players, as well as offering advertising opportunities for industry vendors and trade show organisations.

Buttedahl added: “Our proprietary search engine technology enables keyword searches for thousands of gambling terms and businesses. You can find online and land-based casinos, casino games, poker rooms, sportsbooks, legal advice, software providers, payment solutions and gaming jurisdictions. Our dedicated staff review all of our listings to ensure searches deliver targeted matches specific to our clients needs.”