Novomatic launched new products in Buenos Aires

Although held in Buenos Aires, Argentina, SAGSE is much more than a one country show. Indeed, over the past 14 years of its existence, SAGSE has become a vital nexus point for the entire central and south American gaming industry and attracts visitors and exhibitors from all over the world.

AGI exhibited at the Costa Salguero Center venue for the first time, after announcing plans for a major continent-wide expansion into South America earlier this year. Not that the company or its products are any strangers to the region as the Novomatic brand has recorded strong success and market share in recent years in countries as diverse as Peru and Uruguay.

Expectations ahead of the show were high and the results exceeded those expectations by a considerable margin. Visitors from numerous countries headed for the impressive Austrian Gaming Industries booth and were clearly excited by what they saw.

The strength and diversity of the latest Coolfire II game range (presented in the all new Novo Super Vision upright cabinet - which has been designed especially for the South American market and thus will be exclusively distributed in those countries - and also in slant top configuration) proved to be a big hit with SAGSE's visitors.

Another attraction was the Australian manufactured Flexi-Link Jackpot System that was brought for the first time to South America as a result of a recently signed strategic alliance between AGI and the system's manufacturer Independent Gaming PTY Ltd.

All three days of the show were busy on the Novomatic booth with new contacts and relation¬ships forged across South America and with a significant volume of new business being concluded.

Jens Halle, Managing Director AGI, noted at the show's end: “SAGSE and our appearance here as major exhibitors signals AGI's clear intention to accelerate the pace of our expansion in South America. The reaction of SAGSE's visitors to the new products that we have presented here in Buenos Aires has been incredibly satisfying and gives us an even greater motivation to increase our presence in the vibrant and exciting national markets that make up the South American continent.

“We have made a very clear declaration of our intentions here at SAGSE and we look forward to building and expanding our market participation in the immediate future,” Halle added.