"ICE wants to increase its presence in South America"
How did you see the show and what was your experience here in Buenos Aires?
It's been fantastic, better than I expected, and besides the show, the amount of manufacturers, the amount of visitors we've seen and also all the important companies you expect to see and the people you want to see. We want to make ICE a global show and we want to increase our presence in South America, we have a lot of interest in that.
Do you have a close relationship with SAGSE and Giorgio Gennari Litta?
Yes, we have a very close relationship. We help SAGSE promote the show in Europe and they help us a lot with the South American promotion here. So it's very important for us to get the brand awareness of ICE in South America, and SAGSE help us a lot to do that”.
What can you tell me about next ICE edition?
As usual, It's gonna be bigger than last year again. It's always expanding and you'll see more products from Asian companies and Eastern Europe as well. It will be more global than usual, so it will be bigger and better. We've been focusing on the new markets, in Asia and South America specially, so hopefully we'll see that reflected in the visitors.
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