"South America and Asia are our main focus right now"

This is the first time that Novomatic takes part with a stand of its own. How did you experience the show?

Yes, this is the first time that we participate here with our own stand. The idea, of course, is not only to show our new products but also to show our presence here in the South American market. I can only say that the show was brilliant - the audience was not just from Argentina only, but from the whole continent, so we are quite happy with that. And, of course, we also communicate our business strategy for South America. Over the last five years we've already enjoyed great success in Peru and in Uruguay, and now we are planning to expand this success here. I think this show was quite a good start.

What was the feedback from visitors and from potential customers? How did you see the show?

The show was brilliant. We were able to greet lots of customers from all over the continent on our stand and our sales team was in fact constantly busy. The feedback we got from our customers was very positive. We have developed a machine especially for the South American market and it will be exclusively distributed here.

The new Novo Super-Vision, a brand new multi-game cabinet - it was presented at SAGSE for the first time.

And how is the situation of Novomatic in Chile, where you are building your own casino?

The casino which is developed in co-operation with our partners Sun International and IGGR will open before October 2008, which is the deadline.

And for the future, which are the goals and objectives for the company here in South America, short term and long term?

In South America we see great potential for operations like in Chile and Peru. We also see a lot of potential in further Latin American countries, where we think we have good options for our products.

Due to the results of the company at the show, are you thinking about coming back again next year to SAGSE?

Yes, of course, I think so. Our main focus right now lies definitely in Asia and South America. These markets are at the center of the Novomatic expansion strategy.