Ex-Virgin boss to join Betfair
Nieboer will counsel the firm on brand expansion strategies in time for the implementation of the Gambling Act 2005 next month. The ex-Virgin boss will also help develop a marketing plan that will capitalise on the fact that gambling companies will soon be free to advertise on television.
’The Betfair brand is built around integrity,” he says. “We’re moving forward our plans, obviously with a careful eye on the DCMS since Gordon Brown’s appointment, but we have booked our airtime and are proceeding in line with the legislation.”
Nieboer's experience in directing the launch of Virgin’s online betting and casino business puts him in good stead to oversee Betfair's extensive gaming portfolio, which includes the brands Betfair Poker and Betfair Casino.
Google Ads updates gambling policy to allow Alberta operators ahead of regulated iGaming launch
BGaming launches new high-volatily Clash of Gods: Anubis vs Hades slot with duel feature
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
Red Rock Resorts posts record quarterly revenue, flags construction impact
CT Interactive expands portfolio, boosts Bulgaria presence in April
Flows secures Pennsylvania Gaming Control Board authorisation
Sportsbook integration: Deploying betting widgets at scale
Riddec Games enters Nirmata Play distribution network through Stargate partnership
IDX selected to power 250 gaming tables with X-Trend system at the Westside Resort
Wazdan earns triple nominations at AffPapa iGaming Awards 2026 for excellence in slots and branding
