Atronic upgraded Moliflor Loisirs slots accounting system in France

Previously to the recent installation, the group had Atronic Systems' player tracking installed in three casinos. The project was to then outfit a further 12 casinos from offline slot accounting to player tracking and another 6 casinos from online slot accounting to player tracking, all before June 15th deadline.

All casinos were successfully completed with the exception of one casino which had been postponed to September 2007 at the customer's request.

Atronic Systems' player tracking is a functionality of Star Marketing, just one of the modules from the successful Galaxis modular system solution. Player tracking assists the casino in the collection and management of player data. Through getting to know player profiles casinos can understand their preferences and tailor marketing strategies to suit player's needs.

Player tracking monitors player development with regards to transaction types, competitions and rewards points. This enables the casino to initiate promotions such as Happy Hours, and boost gaming during normally quiet periods, and to develop loyalty programs to reward their best players and increase customer service offered in their casino.

Atronic Systems Project Manager, Jean-Philippe Schwind said: “In the beginning we were concerned about the time period in which we had to achieve this target but through tremendous team work and team spirit we managed to reach our goal. We set up our plan in April and had no delays whatsoever, material was delivered on time and all staff involved just got in and did the job. The customer was really satisfied with the system itself, the professionalism of the teams and project management on a whole. Everyone on the team was committed to making this challenge a success”.