The Casinos Austria brand is worth 2.1billion euros
A total of 150 Austrian brands were analysed in the Brand Value Study 2007. Followed by Austrian Lotteries, Casinos Austria is positioned in the gaming sector as the absolute industry leader. Austria's top ten brands are worth a total of 327 billion euros. With a share of 12 percent, Casinos Austria and Austrian Lotteries take third place behind Red Bull (33 percent) and the Swarovski Group (15 percent).
What is striking about the study is that in Austria brands in the service sector are taking on greater significance. 40 percent of the brand value of the 150 companies surveyed come from the service sector. The clear positioning of our own brand in the service sector is also reflected in the new marketing concept of Casinos Austria.
With the “My Name is Jack” campaign, since March Casinos Austria has moved to the forefront of communication with its role as the perfect host. Thus, the company is increasingly focusing on the service to casino visitors and rolling out the red carpet for its guests as on the TV spot.
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