Caribbean lottery re-launches in Antigua

In so doing the company will now focus on reaching out to support the development of the country and its citizens through the disciplines highlighted in its theme.

Richard Peters, finance director for the Leeward Islands Lottery said that the company's objectives will be achieved by its initiatives which include a new logo, stronger community involvement, new retailer and sales office signs and upgraded retailer training in social atmospheres.

“Today is truly a red letter day in the life of the Caribbean Lottery; a day in which its image will be recast and re-branded to reflect its new corporate thrust,” Peters said.

In a press release from the company, Sheryl Jolly, regional marketing and sales manager said that important for the re-branding is the unification of the Lottery across the islands of Anguilla, Antigua, St.Kitts/Nevis, Turks & Caicos and St.Maarten. She said that the face of lottery will also feature new agents' signs, optimised product mix and product enhancement features.

The lottery company has kicked off its good corporate citizen campaign by donating the sum of us$ 3,000 to the Antigua and Barbuda Association of Persons with Disabilities.

The donation goes towards the purchase of a van to transport its members.