The eight bank Cash Express Hyperlink was promoted by train conductor themed hostesses and live entertainment. The launch was supported by a prize giveaway of a trip for two through the Swiss Alpine countryside.
On the same weekend the recently opened Casino Fortuna, conducted a promotion for the new Zorro Double Stand Alone Progressive machines in their venue. Zorro characters swash buckled throughout the venue promoting a competition to win a trip for two to the Spanish resort of Port Aventura.
Lakshmi Kerr, Marketing & Communication Manager, of Aristocrat Technologies Europe commented: “Both events worked extremely well in raising profile and introducing our products to the customer base. I would say that they were great examples of how casino operators and games suppliers can work in partnership."