Yahoo enters into the online poker market

St. Minver offers fully managed “white label” gaming services for blue-chip media brands, as well as integrated solutions for European sportsbooks. Sweden Boss Media AB develops complete gaming software systems, and boasts the Swedish government's own online poker room at Svenska Spel as a client. All of Boss Media’s sites reside on the ever-expanding European-facing International Poker Network. It also supports the powerful gaming brands SportingBet, Bwin and William Hill.

This is the first instance of an online company the size of Yahoo! rumored to be interested in breaking into the lucrative online gambling market. Both Party Poker and Poker Stars stated in the past that the real competition starts once these "giants" enter the arena. US players are not currently accepted.

Yahoo! poker (www.yahoo.co.uk/poker), becomes a part of International Poker Network, which includes 21-different poker sites. With a massive database of online consumers and a long history of online marketing, the firm certainly has the muscle to take a large piece of the online poker pie. Yahoo’s success will no doubt be carefully scrutinized by the likes of Google, MSN and eBay.