Julie Witherby, who works out of the company's new purpose-built European headquarters in Uxbridge, west London, will be responsible for a range of functions encompassing product management, research and intelligence, as well as the implementation of regional marketing and sales support initiatives.
Confirming the appointment, Marc Campman, Marketing Director for Aristocrat Technologies, stated: “Julie has relocated from Australia and has a detailed casino industry and slot knowledge gained within the marketing field of the gaming sector. Her role, much of which is customer-facing, is an extremely important one as we pursue Aristocrat's strategic vision for Europe, Middle East and Africa.”
He added: “We've hit the ground running following what was a very strong showing at ICE. We continue to strengthen our presence in Europe and in the process move closer to realizing Aristocrat's potential."