Hands-On Mobile and World Poker Tour extend wireless license
They will continue to bring the wildly popular World Poker Tour Texas Hold ’Em and other products to mobile phones worldwide.
"We’re excited to continue our relationship with the World Poker Tour," says Jonathan Sacks, CEO, Hands-On Mobile. "Together, we brought cutting-edge connected games to the forefront of the market and made World Poker Tour Texas Hold ’Em the most successful mobile poker game in the world."
With more than 5 million downloads, 100’s of thousands of hands played weekly, and 10’s of thousands of unique users per month, World Poker Tour Texas Hold ’Em has consistently been a top seller across major carriers worldwide.
"Extending our brand beyond television and onto mobile devices has catapulted the World Poker Tour franchise into the number 1 poker brand across multiple platforms, including television, mobile and online," says Steve Lipscomb, Founder, President and CEO, World Poker Tour Enterprises.
The licensing relationship between Hands-On Mobile and WPT is managed by Brandgenuity LLC, WPT’s strategic product licensing and merchandising agency of record.
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